New branding: iA-SAL

Industrial Alliance Insurance and Financial Services Inc. and SAL have adopted a new look and a new brand: iA. Going forward, Industrial Alliance-SAL will market its products and services under the name iA-SAL. The new name speaks to the scope of the Group and to the diversity of our products. Much more than an insurance company, iA-SAL offers the most comprehensive suite of F & I products and services in the industry, from life, disability and critical illness insurance, to extended warranties, appearance protection and anti-theft programs; propelled by the most effective dealer performance analysis and sales training programs in the industry.


Our new logo features a clearer, bolder version of our elephant, which remains the symbol of our group’s strength and solidity. The letters “iA” have been enhanced to highlight our new corporate brand. Finally, the forward slant of the elephant and lettering conveys our dedication to innovation and always looking to the future.