Dealer Excellence

CADA CrestiA-SAL is the exclusive sponsor of the new CADA Laureate Dealer Recognition Program.

The Laureate program replaced the Maclean’s Dealer Excellence Award, a program that ran for 30 years (the first 19 years with TIME Magazine).  The revised program has been embraced throughout the industry as the highest honour a dealer can receive over the course of his or her career.

While seeking out the exclusive program sponsor, a careful selection process with specific criteria led CADA to choose Industrial Alliance, a blue chip company with deep roots in the industry and one that is well respected in the dealer body. The partnership is another cornerstone in iA-SAL's history in the automotive marketplace and will allow iA-SAL to play an ongoing role in helping CADA promote and celebrate dealer excellence. 

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