iA-SAL has forged many industry partnerships throughout the years including Canadian Auto Dealers Association (CADA), RVDA of Canada, RV Care, and the Corporation des concessionnaires d’automobiles du Québec (CCAQ).


CADA Partnership

Canadian Auto Dealers Association (CADA) and iA-SAL, a division of Industrial Alliance Insurance and Financial Services Inc (Industrial Alliance) have shared common goals and interests for decades.

iA-SAL, an industry leader that has been fortunate to work with Canadian dealers for almost 50 years, is proud to be associated with CADA.  We strive to continue earning the respect of the Canadian dealer body by providing them with an innovative and superior group creditor product portfolio.  In addition to our products, iA-SAL is also a proud supporter of key dealer initiatives, such as the CADA Laureate Dealer Recognition Program.

Our partnership with CADA gives us a chance to say ‘thank you’ to our dealer partners and we look forward to working you for many years to come.

RVDA of Canada Partnership

The health of an industry relies in part by the camaraderie of those in it.  Like the RVDA, iA-SAL has long been committed to doing their part to ensure the RV industry maximizes its potential.

One of iA-SAL’s most important contributions to our individual members is our expertise in developing effective and profitable F&I departments.  The unit sale is important, but so is knowing how to supplement each sale with the F&I products that are right for each one of their customers.

In addition to supporting RVDA member initiatives, individuals from iA-SAL have been actively involved in the RV industry for decades, including participation at RV events since their inception.

Due to this unsurpassed commitment to the industry as well as the line of quality products iA-SAL represents, the RVDA Board of Directors has shown ongoing confidence in our mutual partnership and has been continually endorsing the following products.

  • Group Creditor Insurance
  • SAL Protection Plan Warranty (SPP)
  • Diamond-Kote Appearance & Protection Products
  • Silent Sentinel TraceableTheft Deterrent Products

RV Care Partnership

iA-SAL is very proud to be a part of the RV Care Network and is pleased to continue to offer comprehensive and financially rewarding programs.

  • Group Creditor Insurance
  • SAL Protection Plan Warranty (SPP)
  • Diamond-Kote Appearance & Protection Products
  • Silent Sentinel Anti-Theft Etch Products

RV Care’s endorsement of products and services provided by iA-SAL gives us an opportunity to show our commitment not only to the RV Care Dealer Network, but also to the entire RV industry and associated organization. 

Check out the new RV Care Ad Campaign!

Corporation des concessionnaires d’automobiles du Québec (CCAQ)

The Corporation of auto dealers in Quebec (CCAQ) has over 820 dealers in Quebec, which, in addition to the interests of its members, is concerned about the quality of customer service, public safety and rights of consumers.

Industrial Alliance, Canada’s most comprehensive Finance and Insurance partner, has been associated with CCAQ for almost a decade.  Both organizations share a common commitment of fulfilling the diverse needs of the Quebec dealer body by providing them with superior services and products.

Industrial Alliance values its partnership with CCAQ and is continually exploring ways to improve and develop their product portfolio to meet the consumers’ needs.  In turn, CCAQ demonstrates their confidence by officially endorsing the following products:

  • Group Creditor Insurance
  • SAL Protection Plan (SPP) Extended Warranty
  • Replacement Insurance

In addition to their line of quality products, Industrial Alliance is also an active participant and supporter of Quebec automotive dealer events in their mutual quest for growth and community spirit.