IA-SAL announces a new appointment

February 20, 2014 Brossard, QC – During the past three years Industrial Alliance Insurance and Financial Services Inc.-SAL (IA-SAL) has experienced the most significant growth in their history.  To continue the growth momentum and to take advantage of the opportunities in the ever-changing automotive industry, IA-SAL is pleased to announce their most recent appointment.

Luc Samson has been appointed to the position of Vice President of Sales and Administration.

IA-SAL Partners with MJL Enterprises to Launch iSTAR

October 21, 2013 Vancouver, BC – IA-SAL is pleased to announce a new partnership with MJL Enterprises Inc., located in Charlottetown, PEI. Together they have launched a new marketing and development platform called iSTAR as part of IA-SAL’s STAR performance program. This cutting edge software will feature an extensive video suite for training and coaching, internal messaging, and a detailed reporting module.

IA-SAL Launches Dealer e-Newsletter

September 16, 2013 The inaugural issue of Bumper to Bumper launched in September and featured tips from our training team to help grow your dealership, regional news, and the latest information on our newest products products and services. To start receiving Bumper to Bumper in your email inbox, you can sign up here.

Rebranding SAL Group as IA-SAL

June 1, 2013  We are taking the opportunity in our 50th year in business, 2013, to rebrand SAL Group as IA-SAL. This rebranding reflects and highlights our close ties with our parent company and reinforces the strong SAL brand that our dealers have come to know us by. Due the prominence of both Industrial Alliance and Protection V.A.G in the dealer community, IA-SAL will be doing business in Quebec as IA-VAG.

SAL Group Launches on Social Media

December 3, 2012 SAL Group is excited to announce the launch of our social media initiatives on Facebook, Twitter and LinkedIn.