Who We Are

It was the early 60’s when iA-SAL introduced a brand new concept: an aftermarket accident and health insurance plan for Canadian auto dealerships. The response was overwhelming. Relationships formed. Trust developed. iA-SAL became industry leaders and business grew.

We’ve been leading the way ever since. Our company, through Industrial Alliance Pacific General and SAL Marketing Inc., markets the most comprehensive lifestyle protection solutions to customers through auto, recreational vehicle, marine, travel trailer, recreational power group and heavy truck and equipment dealerships across the nation.

We have grown to lead and define the industry by customizing solutions to meet the needs and budgets of vehicle owners, by providing dealers with the best training and support, and by offering prompt hassle-free claims adjudication services to consumers.

For dealerships looking to improve the success of their business office, iA-SAL is the full solution F&I leader who maximizes your business office offering through training, systems, marketing and sales intelligence, and an unwavering collaboration at all levels of your organization.

Lastly, we are deeply committed to the communities we serve, and proudly supports our dealer partners through industry endorsements, sponsorships and events, as well as regional and national charities in the arts, culture and health care sectors.

Contact us today for more information.

Industrial Alliance Insurance and Financial Services Inc.

iA-SAL is a division of Industrial Alliance Insurance and Financial Services Inc. (iA Financial Group). Industrial Alliance is a national company, and stands out through the size and diversity of its Canada-wide distribution channels. The Company also has operations in the United States.

Industrial Alliance’s primary mission is to build partnerships with our distributors by providing products and services to meet their needs.

Industrial Alliance offers a wide range of products and services:

  • Life and health insurance products
  • Savings and retirement plans
  • Registered retirement savings plans (RRSPs)
  • Segregated funds
  • Mutual funds
  • Mortgage loans
  • Securities brokerage services
  • Auto and home insurance
  • Other financial products and services

These products and services are offered on an individual or group basis. Industrial Alliance further distinguishes itself through the personalized service of its professional representatives who are attentive to their clients' ever-changing needs. Thanks to its dynamic approach, Industrial Alliance has become a financial group of Canada-wide importance - the Industrial Alliance Group - with operations across the country. For more information on the Industrial Alliance Group visit www.ia,ca.