What is an objection? It can be several different things, it can be a sign that your customer is interested in your product/service; that he/she has a concern about something; maybe they don’t trust you or you haven’t done a good enough job on qualifying or discovery/needs assessment.
What to do? When an objection is raised we must return to the rules of engagement, we must acknowledge the objection, isolate and confirm and address it with a new idea.